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![]() What Café Plus can do for you...Reach more active adultsBecause it’s a local restaurant visited by people of all ages, the Café Plus concept is readily welcomed by older adults who don’t see themselves as old and choose not to frequent traditional senior venues. What appeals to this group — and one reason for the success of Café Plus — is that the Café Plus concept does not focus on age-specific needs and activities, but rather on interest driven activities and programs. These include:
Increase awareness and visibility The Café Plus concept attracts a younger ‘older’ adult prospect to your community and familiarizes them with your brand and your style of service in a positive, non-threatening manner. Just tasty food, lifelong learning programs, fitness, and social connections with a diverse group of active people. Extend your marketing reach — without adding to your budget The Café Plus model provides continual presence of your brand as an active, positive force within the community, enabling you to gain wider recognition through enthusiastic “word of mouth” among ‘younger’ older adults. And that’s the best – and least expensive – marketing you can have. Next Steps… If everything you’ve read so far sounds right for your organization and community, then the next steps are easy: e-mail or call Betsie Sassen (847.492.6806) for more information, or complete/download the online registration form to attend one of our Workshops.
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