“Community engagement” is a popular phrase among senior living providers looking to expand their footprint, improve the marketability of their community, and reach more older adults. However, organizations that want to make forays into outreach to older adults must choose wisely in order to make best use of their resources.
Here at Mather LifeWays, a not-for-profit organization with senior living residences as well as a Community Initiatives area focusing on serving older adults in their communities, we’ve pioneered five unique, replicable channels in which effective outreach can be done:
Bricks & Mortar
Perhaps our best-known form of outreach is the Café Plus concept, which we’ve applied in Mather’s—More Than a Café. The goal was to create unique place for older adults offering a new kind of experience.