LeadingAge Moves to Kill the Term CCRC

It is kind hard to know what to make of it, but the senior living industry seems to be in the midst of a tidal wave of changes . . .

  • Argentum (ALFA) got a new leader
  • ALFA became Argentum
  • Larry Minix retiring and Katie Smith Sloan is stepping in as the new CEO
  • Healthcare REIT is now Welltower
  • And now . . .

The new name being offered up to replace CCRC is Life Plan Community.

And I like it a lot.

Read the full article here